![]() Jonah Berger is a world-renowned marketing expert who has written extensively on the topic. And the six principles are easy to remember: These simple but powerful insights can help anyone grow their customer base by engaging with their target audiences on a deeper level, rather than relying on mainstream modes. The six principles in this book describe how to influence people with your ideas and make them shareable. So, marketers shouldn’t place all their energy into one place when running a campaign for their company. ![]() ![]() But the thing about influencers is that they often overlook the value of a company’s message when they collaborate. That’s how influencers dominated social media. Berger also discusses why some people will always be more influential than others.īerger points out that some people will always be more influential than others. The main idea behind this text, as expressed through its title “Contagious”, seems to center around whether or not we should let social media influencers dictate what content goes viral rather than focusing our attention elsewhere. IntroductionĬontagious by Jonah Berger is a book about how messages spread and why some people catch on more than others. Keep reading to learn about the top 8 key takeaways of Contagious by Jonah Berger.ĭISCLAIMER: This is an unofficial summary and analysis. By following Berger’s six principles, you can create contagious ideas. The book Contagious details how to make ideas and products shareable. 10 Final Summary and Review of Contagious ![]()
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